NZ Sock Marketing Project

Organisation: NZ Sock Co Ltd
Grant Number: M17003
Grant Amount: $248,342
Grant Type: Market Insight Investment

The New Zealand Sock Company needs little introduction. For a company that’s been around for 116 years, and spanned three generations of the Sparrow family, they have certainly proven themselves to be leaders in sock technology. In recent years much of that success, particularly on the export front, can be credited to its implementation of world leading sock machines, NZ Socks own technologies, R&D and their staff.

New Zealand Sock recognizes their competitive strengths and develops technically advanced socks for some of New Zealand’s leading brands as well as exporting around the world. New Zealand Sock Company do their own market research, The In Market Grant from AGMARDT enabled them to expand on this by spending time in the countries they wish to sell into. 

The support from AGMARDT fast tracked The New Zealand Sock Company’s website and marketing material at the right time. With more focus being on Merino Wool and New Zealand Made, the new website really showcases their brand, their capabilities and loyalty to remaining to be a family owned and operated New Zealand manufacturing business.

“We believe in being a purpose led, innovative design and manufacturing business. We say we are only a day away from the rest of world, and to be able to jump on a plane and have face to face meetings has enabled us to strengthen relationships with key customers and helped us gain traction into our desired markets to meet with new international brands, AGMARDT have been a big part of this” Euan Sparrow, Managing Director

We are grateful for the assistance the AGMARDT Grant provided. It has allowed Freshco to direct sales and manage our own destinies in each market enabling us to extract more value from the supply chain to the consumer.

John Mangan / Director, Freshco

AGMARDT supports and enables. Projects and people benefit from funding; New Zealand benefits from development of ideas, technologies, approaches and leadership. In particular, the trust facilitates information dissemination: AGMARDT is the catalyst for ripples that spread through the primary sector.

Dr Jacqueline Rowarth /

AGMARDT's support of Texus in the above process tangibly accelerated the development of the above essential activities and testing of market entry strategy, while also exposing Texus management to cutting-edge thought leadership around market shaping and the levers that can be applied to scope and facilitate such shaping.

Nick Davenport / CEO, Texus Fibre Industry Leader Scholarship Winner

The support from AGMARDT has enabled us to gain greater insights into farmer behaviour across all sectors and which will assist accelerated uptake of the livestock exchange and enhance market opportunities for all farmers.

Jason Roebuck / Managing Director, Stock-X Limited