Welcome to 2016!
2016 Applications Closing Dates and Board Meeting Dates
The 2016 Applications Closing Dates and Board Meeting Dates are now available. Please review this document for details.
We have showcased below one of our In-Market Grants from our latest Annual Report.
Indigenous NZ Cuisine
The Indigenous NZ Cuisine cluster now known as the Haukai Coalition was formed by Maori Business Enabler Poutama Trust to bring together approximately 35 Maori food and beverage companies for mutual benefit. The Coalition companies produce a wide range of products including seafood, honey and wine.
Poutama used the AGMARDT In-Market grant to co-fund the appointment of a Hong Kong based sales and marketing manager for the Coalition. During the course of the year the in-market representative made a large number of connections in a range of Asia markets. The Representative also participated in trade missions, coordinated producer participation in trade shows and developed and organised an in-market programme for the Miere Coalition (a Coalition of Maori entities engaged in the honey industry).
Support was also provided to help Coalition members become
‘Asia Ready’. This included the provision of advice on IP issues, packaging, branding, supply capabilities and market access issues.
Successful results on behalf of Coalition members include confirmed or pending orders with retailers and distribution partners in Hong Kong, Taiwan and Mainland China.
With over 100 meetings carried out on behalf of the Coalition with potential retailers, distributors, government contacts and marketing specialists, a strong foundation has been built for year two of the programme which, based on learnings from 2014, has been broadened to include New Zealand based capability support and primary sector initiatives (including in the red meat, seafood and dairy sectors). The Haukai Coalition has now been recognised as a formal coalition under NZTE’s Coalitions programme, and will be co-funded by Poutama and NZTE in 2015.
"AGMARDT’s support for the Coalition has given confidence for organisations such as NZTE, Callaghan Innovation, Treasury, Te Puni Kokiri and Plant & Food Research to provide assistance to the efforts of the Haukai Coalition”
CEO Richard Jones, Poutama